San Francisco, CA (November 15, 2007) — LetsTalk, the leading online retailer of cell phones, wireless devices and service plans, today announced its partnership with ContentNow™ to make mobile content subscriptions available to in one easy location at www.letstalk.com. In another step toward offering its customers greater services and features LetsTalk shoppers can now browse a catalog online at LetsTalk and add subscriptions to individual services or bundles of content to their cart. Subscriptions can be purchased for monthly or annual fees and prices start as low as $4.95 a month.

The new mobile content subscriptions offer shoppers a wide variety of entertainment and information services - from Rhapsody's music service, which provides access to millions of songs, to fitness offerings from iTrain, which bring Hollywood personal trainers to MP3 players.

"Our partnership with ContentNow is an example of LetsTalk's commitment to offering rich, engaging content services to our customers in addition to the best cell phones and plans on the market," said Delly Tamer, CEO of LetsTalk.com. "These subscriptions are helping consumers keep up with their ever-growing desire for information and services delivered to them when they want it, the way they want it."

"The digital realm changes quickly and consumers are confused. The ability to go to LetsTalk.com, get answers and easily purchase the right digital products and related subscriptions will ease consumer frustration, focusing their attention on the richness of what is available to them," said Michael Goldstein, CEO of ContentNow."

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About LetsTalk
LetsTalk is the leading online retailer of cell phones, wireless devices and service plans. LetsTalk helps consumers research, compare and purchase cell phones and service plans in a user-friendly environment free from bias and sales pressure. LetsTalk was founded July 1999, and is based in San Francisco.

About ContentNow™
ContentNow is quickly becoming the leading reseller of online content subscriptions. ContentNow aggregates a wide variety of subscription offers and markets them through top-tiered sales channels, such as large ecommerce sites. Subscriptions are offered to consumers as items for sale on partners' websites, as well as through post order communications and promotional emails. ContentNow is changing the face of online information by showcasing the unique benefits of online content subscriptions while providing a seamless shopping experience for consumers.