San Francisco, CA (November 10, 2005) — Online wireless retailer LetsTalk today announced the results of a national survey asking Americans what they want to do with their wireless phones besides chat. Although the wireless industry often focuses efforts on selling new functionality to young, early adopters, research shows that an emerging mass market – cutting across income, age, gender and family status – is looking for advanced functionality.

The survey, commissioned by LetsTalk and conducted by research firm Harris Interactive, was conducted in October 2005. The poll interviewed a representative sampling of more than 2,000 Americans aged 18 years or older and asked: If cost were not a factor, how interested would you be in having the following features available on your cell phone? The respondents could answer with degrees of interested or not interested for each feature.

LetsTalk then broke down the results to show, of the group that already have cell phones, what percentage of them wanted each feature.

• Email: 66%
• Digital camera: 63%
• Web surfing: 47%
• Music player: 47%
• PDA: 46%
• Video: 41%

“It is refreshing to see such a broad interest in advanced features on cell phones,” said Delly Tamer, founder and CEO of LetsTalk. “This new functionality is not limited to early adopters. Our research shows that American consumers across all segments are interested in all kinds of advanced features on their cell phones. Consumers want to use their phones to be more productive and to be entertained.” LetsTalk's research showed that certain demographics outperformed the already high national averages. For example:

• Women: Women were more interested in new functionality such as emailing, music players and digital cameras than men. 18-34 year old women were off the charts – 83% wanted emailing capability, 81% wanted digital cameras and 76% wanted a music player.
• Parents: Research showed that parents were much more likely to want new functionality than the national average. Digital cameras and email topped the list, but across all advanced functions, parents were about 25% more likely to be interested in these features than non-parents.
• Baby boomers: People 45-54 years old were cutting edge as well. 53% of boomers were interested in digital cameras, 53% wanted email, 39% wanted PDA and 37% wanted a music player.