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Study Finds Less Than 15% of Teens Consider Games, Music Player, IM, Email or Video the Most Important Feature Beyond Voice
San Francisco, CA (September 12, 2006) Online wireless retailer LetsTalk today announced the results of a survey of U.S. teenagers on their use of cell phones. The respondents, aged 10-18, overwhelmingly chose text messaging as their most important feature beyond voice calls, with very few teens identifying functionality such as video, email, instant messaging (IM) or a music player as the most important feature on a cell phone.
The survey asked a representative sampling of teens in the United States between ages 10 and 18, what is your cell phone’s most important feature, and found:
The aggregate responses for teens in terms of their most important cell phone feature:
“Are cell phones changing and doing more than ever before? Absolutely. Do teens look at their phones today and see much more than a cell phone or texting device? No.” said Delly Tamer, founder and CEO of LetstTalk.com. “Past research from LetsTalk.com has shown that many consumers don't rely on their cell phones for everything, and teens today seem to be telling us the same thing.”
About the Survey:The texting survey, commissioned by LetsTalk and conducted by noted research firm Teenage Research Unlimited, was conducted in August 2006. The poll interviewed a representative sampling of over 1,200 young adults in the United States between the ages of 10 and 18. The full results of the research can be found in the "press room" section of www.LetsTalk.com.
You may view the study here.
LetsTalk.com – the smarter way to buy a cell phone
LetsTalk is a leading online retailer of cell phones, wireless devices and service plans. LetsTalk helps consumers research, compare and purchase cell phones and service plans in a user-friendly environment free from bias and sales pressure. LetsTalk is based in San Francisco and was founded in July of 1999.
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