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LETSTALK POLL ASKS AMERICANS: WHERE DO YOU INTEND TO BUY YOUR NEXT CELL PHONE?
Online Retailing Shows the Greatest Growth
San Francisco, CA (March 18, 2002)—
In a study commissioned by LetsTalk.com, Wirthlin Worldwide polled a random sampling of Americans to find out where they intend to buy their next wireless phone.
The LetsTalk survey was conducted between March 1 and March 4, 2002 and interviewed a representative sample of 1,004 Americans age 18 or older. Each respondent was asked, "Where would you prefer to buy your next cell phone?"
The respondents gave the following results:
- 37% Would choose a local independent retailer in their neighborhood
- 19% Would choose a national chain retailer [such as Best Buy, Circuit City, Office Depot or Radio Shack]
- 19% Would choose a wireless phone carrier's retail store [such as a store owned by AT&T, Cingular, Nextel, Verizon or other carrier]
- 7% Would choose an online retailer who sells all the carrier's phones and plans
- 4% Other
- 12% None/ Will not buy another phone
- 3% Don't Know/Refused
"Just 2 years ago, analysts reported that online sales for wireless devices accounted for just 1% of all activations. LetsTalk's poll indicates that number could swell to 7%, validating analysts' opinions that the online channel will continue to experience tremendous growth," said Delly Tamer, CEO and president of LetsTalk.com.
Tamer will further explore the results of the survey in the panel entitled "Point of Purchase" at this year's CTIA Global Wireless 2002 at the Orange County Convention Center in Orlando, Florida on March 19 from 1:00 p.m. to 2:30 p.m. in room 307A. CTIA Wireless 2002 is the largest and most comprehensive wireless trade show in the United States.
About LetsTalk.com
LetsTalk is an online retailer, distributor, and enterprise solutions provider for wireless service plans and devices. LetsTalk's Enterprise Wireless Management Suite enables corporations to better manage and control their wireless expenses. LetsTalk offers its business partners user-friendly wireless product comparison sites and through its proprietary, wholly-owned fulfillment center, is uniquely able to customize and brand products. LetsTalk.com features one of the largest selections of wireless products and services available, including phones, PDA's and two-way email devices. LetsTalk.com is based in San Francisco and was founded in July of 1999.
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