It has often been noted that a cell phone is the one item that someone will return home to retrieve instead of spending a day without it. Why its so important to have a smartphone all day long varies as seen in the results of a joint survey of over 2,000 US users conducted by Yahoo! Mobile and Razorfish. There are loads of stats that came out of the survey, but here are some of the more interesting points:
Mobile phone scapegoat: The study found 52% of consumers use their mobile device to escape awkward situations. Women are more likely to use their phone as an excuse than men.
No need to stop & ask for directions: Overall men (59%) are using their web-enabled mobile devices most frequently for navigational purposes.
Are you ready for some football?: Men were almost twice as likely to say that checking their mobile for sports news causes arguments with their significant other (29%) compared to women (17%).
The gender divide: Men are more likely to use their mobile device as a functional, all- in-one tool; whereas women are more likely to use it as an extension of the traditional phone, to update and connect with friends across their social networks on the go.
Mobile shopping is a mans world: Online purchases on smartphones are more popular with men (70% under 35 years) than with women (64% under 35 years).