By Joni Blecher Follow me on Twitter | Wednesday, June 02, 2010 (permalink)
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Before we talk about AT&T's new plans, lets discuss unlimited data plans across most carriers and the fact that unlimited data isnt exactly unlimited. These days when youre talking about an unlimited data plan, youre typically getting 5GB of data a month and for most people thats a lot. If you went past the 5GB of data occasionally you probably got a slide from the carrier. Thus it feels like unlimited. Is it unlimited? No. Was it ever truly unlimited? Yes, for a hot sec, but that all changed within the last 2 years. (Note: As far as we can tell, the only truly unlimited plan still available is Sprints 4G network. It costs extra and it isnt everywhere.) Nothing is changing for customers with other carriers as of this writing.
Whats happening now for new AT&T customers and existing customers with AT&T Quick Messaging Phone plans will have a more affordable way to get data service with AT&T. While existing smartphone AT&T users can keep the existing $29.99 unlimited data plan with their existing smartphone and roll that data plan over to a new smartphone, as well. The company says that 98% of AT&T smartphone customers use less than 2GB of data a month on average and as such, the company has eliminated the existing 5GB data plan in favor of two plans: DataPlus and DataPro. All this really means is that you're going to have to choose a data plan with a hard cap. So you might start to miss that "unlimited-feeling" data plan from AT&T. Maybe all this is good news to you and you'll start to save some dough.
How do you pick a new plan? Look at your cell phone bills from the past couple of months and see on average how much data you use. If its less than 200MB of data a month, then youll be saving $15 a month on your bill. If you use closer to 2GB of data a month, youll be saving $5 on your bill. If, on the other hand, you're one of the 2% who routinely use more than 2GBs of data month, your bill is probably going to go up. Where all this gets tricky is if you use an AT&T smartphone for tethering to computer. Thats when data usage can go up quickly and you might not even realize it. That said, before you change anything on your plans check out your bills over the next couple of months and see how it goes.
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